Spotify has launched a new Clubhouse competitor service called Spotify Greenroom. The new service mimics Clubhouse’s functionality of live audio discussion ‘rooms’, allowing listeners to ask questions live to any host or guests, or take part in the discussion. Spotify says Greenroom is “built for artists and creators to enhance fan relationships.”
The news comes off the back of Spotify’s acquisition of Locker Room in March 2021, a live audio app focussing primarily on sports. Greenroom is a separate download to the main Spotify app, but users can use their existing Spotify login to get involved and you don't need Spotify Premium to use it. The app is available for both iOS and Android, and unlike Clubhouse, isn’t invite-only. Spotify says they intend for the platform to grow with more curated content spanning music, culture and entertainment.
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